Thursday, November 24, 2011

Puma Social's Hall of Infamous Social Poll

PUMA® CELEBRATES 'HERE'S TO THE AFTER HOURS ATHLETE'
WITH PUMA SOCIAL'S HALL OF THE INFAMOUS
SOCIAL POLL
With an interactive twist, PUMA kicks start its digital campaign with public nominations and
polling online for new faces to front the 2012 PUMA Social Diary



Singapore - 15 November 2011 - PUMA® continues the fun and irreverent 'PUMA Social' campaign into Autumn Winter 2011. The campaign celebrates 'Here's to the After-Hours Athlete' with PUMA Social's Hall of the Infamous social poll in Singapore. The digital campaign brings together and celebrates the movers and shakers in Singapore's social stratosphere with an interactive twist, by engaging the public to nominate their friends, who best represents the social titles to score a place PUMA Social's Hall of the Infamous and to front the 2012 PUMA Social Diary. PUMA Social's Hall of the Infamous will open its doors for nominations today at PUMA's micro-site, www.puma-social.com.sg
Set on celebrating and crowning the social individuality and personalities of the After-Hours Athlete in Singapore, PUMA is proud to orchestrate the campaign as a digital movement and sets out to create a space where friendly competition is fostered, where the crème de la crème of the Infamous are crowned and anointed.
Follow PUMA Social's Hall of the Infamous social poll in Singapore on its dedicated microsite with live polling updates real time on nominations and polling results over the campaign period starting from November 2011. PUMA demonstrates life is more fun when you are keeping score.
Turning the mundane into an interactive campaign, PUMA recognizes the spirit of competition isn't reserved only for the professional athlete. Any title being lived and played out by the After-Hours Athlete such as Ping Pong Hoggers, that can be celebrated with a drink in hand - makes the After-Hours Athlete a good sport.
"PUMA Social is proud to celebrate 'Here's to the After-Hours Athlete's as we hunt down the nation's top celebrated movers and shakers who live and breathe the PUMA Social lifestyle, to be immortalized and inducted into PUMA Social's Hall of the Infamous," says Gabriel Yap, Head of Marketing. "The campaign is committed to honoring the new generation of social athletes with a reality twist as we invite the public to nominate their best candidates forward to win the coveted titles. Distinctly competitive, fun and engaging, just the way we like it."
A full range of autumn winter apparel, footwear and accessories will also be launched to compliment the campaign and will be available in stores from 18th November 2011. The new collection is recommended for, but not limited to, showing off dance moves and hitting the clubs in style.

PUMA Social's 'Hall of the Infamous' social poll
Nomination Period 15 Nov - 29 Nov
Cooling Period 30 Nov - 4 Dec
The Public Poll 5 Dec - 19 Dec
Announcement of winners 21 Dec

Categories:
1. Shot Downer
2. Compulsive Instagrammer
3. Slo-mo Drinkers
4. Gutter Hugger
5. Ping Pong Hoggers
6. Midnight Texters
7. Hot Dog Addicts
8. 5am Cab Runners
9. Photo Bombers
10. Shuffleholics
11. Always Looking Sober
12. Smooth Talkers

PUMA Social's 'Hall of the Infamous' Guerrilla Search
PUMA Social's Style Patrol will be on the prowl with their polaroid cameras to scout for stylish individuals who best represent the PUMA Social's Hall of the Infamous social titles at selected hotspots island-wide (see list below).
Head on down to these locations and stand a chance to be spotted, snapped and rewarded with a personalized PUMA Social polaroid and a redeemable gift voucher*.

Date
Time
Place
18 Nov
8.45pm to 9.45pm
Puma Store Somerset313
18 Nov
11pm to 12am
Zirca
18 Nov
12am to 1am
Clarke Quay
19 Nov
8.45pm to 9.45pm
Puma Store Marina Square
19 Nov
11pm to 12am
Zouk
19 Nov
12.30am to 1.30am
Butter
26 Nov
8.45pm to 9.45pm
Puma Store Vivocity
26 Nov
11pm to 12am
St James Powerhouse
26 Nov
12.30am to 1.30am
Play
*$10 PUMA Vouchers
- Redeemable at PUMA Ngee Ann City B2-15, PUMA 313@Somerset #02-10, PUMA Marina Square #02-153 and PUMA VivoCity #01-65.
- Not valid for socks, timepiece, eyewear and sale items
- Limited to one voucher per transaction
- Valid till 31 Dec'11

For more information about PUMA Social, please visit Puma's site and to stay in the know for PUMA Social news and events near you, be sure to follow us!

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